What Justice Means to Me

In social institutions, justice is the very first virtue. On the other hand, truth would be considered to be of systems of thought. In the case of theories, certain revisions could be done if it is found to be untrue. Even if the theory seems to sound elegantly, changes would be required on it. The same thing applies to laws and institutions. If these laws and institutions are untrue, they would be reformed, or worst, they would be abolished. Utilitarianism states that a moral action is the â€Å"greatest good for the greatest number of people† (Mill, 1863). But each and every individual has the ability to discern based on justice that the wellbeing of a whole society does not often overrule the wellbeing of its citizen. Justice rejects the idea that an individual could lose his freedom for the benefit of the other individuals. In a society, justice must provide the equality which the citizen or the people should receive. Their rights should be protected by justice and that inequalities are reduced, if not totally removed (Rawls, 1999). Justice for me is fairness. It is a way to give the things that is due to a person or an individual who experiences unjust treatment. Each and every individual should experience equality especially with regards to rights and liberty, comparable to that which is experienced by other people. In addition to this, if there is the presence of social and economic inequalities, it should be reformed. The inequalities should be arranged in a manner as to be rationally anticipated to be to everyone’s advantage. Also, it should be fixed as to make positions or offices open to everybody, and not only to a specific individual or group of individuals. In a case stated by Claire Andre and Manuel Velasquez, an individual named Beatrice Norton who was fourteen years old worked in a cotton mill just like her mother. Few years after, she had stopped from working due to problems with regards to her health. Exposure to the cotton dust in the cotton mill had resulted to a disease called â€Å"brown lung†. â€Å"Brown lung† can is a chronic disease, and if it gets out of hand, it could be fatal. The symptoms of brown lung are similar to asthma and emphysema. Due to this disease, she was not able to work anymore and provide money for herself and to her family. As such, she asks for the government’s help in giving justice to what she had experienced. More specifically, she wanted to receive stability compensations from the government. Another case talks about Mrs. Vinnie Ellison’s husband who also worked in a cotton mill. Her husband had experienced difficulties in breathing and her husband’s health was in serious problem fulfilling his job due to this. Mrs. Ellison’s husband was fired because of this. Aside from being jobless, Mrs. Ellison’s husband had no pension, as such, they had difficulty living (Andre and Velasquez, Spring 1990). In these two incidents or cases, both Beatrice Norton and Mrs. Vinnie Elison, only wanted what is due to them or to their loved one. They wanted to be treated equally or fairly as to what they had experienced. They had worked for the cotton mill for years and morally speaking, the victims should be given compensations or financial help. In this way, their efforts, labor and loyalty to the company could be rewarded. In a just society, they should not be treated indifferently and that justice should protect them as well, just like how it protects other laborers or workers experiencing other diseases. As a Criminal Justice professional, I would see to it that they would be given what’s due to them. I would try to investigate and check if there’s any fault, mistake, neglects or shortcomings done by either Beatrice Norton and Mrs. Vinnie Elison or the cotton mill. I could readily give help or assistance to the victims of the â€Å"brown lung† in receiving at least a small compensation to pay for their medications. The improvement of their health could also be pushed through as deliberations and investigations go on. I would also help in granting pension to these victims if it is found that they had not committed any shortcomings as to endanger their own selves to the disease. In the case of the cotton mill, I could assist them in finding a suitable compensation or pension for the victims without incurring much loss to the mill. Their policies could also be revised in order to adapt to these problems in the future. Certain safety regulations can be pushed through the court for the cotton mill to create or improve existing health or safety regulations so that the well-being of the workers could be addressed. If the court finds that the victims did not follow such regulations then, they may not receive what they want fully since it is not due to them. Distributing wealth and good things in life that is equally deserved by one could be thought through common sense be given based on moral desert. Justice is happiness according to virtue. While it is recognized that this ideal can never be fully carried out, it is the appropriate conception of distributive justice, at least as a prima facie. As a Criminal Justice professional that considers that justice is fairness, this conception is already eliminated or disregarded. Identifying the necessary criteria in this situation seems to be impossible. In addition to this, from the point of view of distributing according to virtue, moral desert and legitimate expectations are neither eminent nor identifiable. Therefore, it can be a fact that individuals who take part in certain arrangements receive claims from one another because of the existing agreements which were made. In the case of the â€Å"brown lung† cancer, certain agreements could be arranged in order to come up with a fair decision that would not push one side to the losing end. By creating an agreement between the two conflicting identities, they could receive claims and equality or fairness can be served. Furthermore, the principles of justice as fairness that maintains a fundamental structure do not pertain to moral desert. Through justice as fairness, there would be no predisposition of share distribution that would keep up a correspondence with it.

Hamlet’s Delay Essay

In Shakespeare’s Hamlet, the main character continually delays acting out his duty of avenging his father’s murder. This essay will discuss how Hamlet’s nature and morals (which are intensified by difficult events) prevent him from carrying out the task. In the opening scenes of the play, the Ghost of Hamlet’s late father reveals to him the true means by which King Hamlet died. The Ghost tells Hamlet that Claudius pouring poison into his ear caused his father’s death. He exhorts Hamlet to avenge the murder. Hamlet’s initial response is to act on the Ghost’s exhortation quickly. Hamlet says; â€Å"Haste me to know’t that I with wings as swift†¦May sweep to my revenge, (Roberts, pg. 1370).† Yet by the end of the same scene, his reluctance to murder King Claudius is evident. Hamlet says; â€Å"This time is out of joint, O cursed spite, that I was ever born to set it right, (Roberts, pg. 1374).† Hamlet is like a soldier that is thrown into a war where he has to do some things he rather would avoid doing, but under the given circumstances he bites his teeth and carries himself well (Stratford, 128). In this war, the circumstances brought on by Claudius’s murdering of King Hamlet are Hamlet’s enemy. His dead father is the destroyed country, painful truth that leaves so much hatred and resentment in his heart. Being a loyal prince and son, and one whom entire kingdom respected, he should seek revenge and bring justice back in the royal court. Many theories have been put forward as to the reasons for Hamlet’s delay in avenging the King from hereon in. One theory suggests that Hamlet wished to determine the nature of the Ghost before acting, for he says in Act II: Scene 2 that â€Å"The spirit I have seen may be a devil.† However, even after the ‘play within a play’ through which Hamlet has obtained his ‘proof’ as to the nature of the Ghost and confirmed that Claudius is guilty, Hamlet says † I’ll take the Ghost’s word for a thousand pound,† but fails to act and can only contemplate the event. Similarly, when Hamlet stumbles upon Claudius praying, he does not take the  opportunity to kill the King, rather he makes excuses, saying he does not want Claudius to go to heaven. However, this is little more than a delay tactic, and Hamlet also does not make any further plans to kill the King, for we seem to be puzzled by it (if we were in the audience, the whole scene would have lasted only moments, but as readers, we have the freedom to ponder about it). At least so was Professor Dowden, to name one critic, who holds that Hamlet â€Å"loses a sense of fact† because he puts every event through his mind, filtering it until every deed seems to have an alternative – in not doing the deed, but evaluating it even more (Bloom, pg. 66). In addition, Hamlet was a philosopher rather than a man of action, unlike Claudius and Laertes. He himself sees that one of his problems is to â€Å"think too precisely on the event.† He is intellectual and reflective, preferring to ponder rather than take action. Hamlet is very brave and impulsive Prince, but the plot seems to prevent him from finding an â€Å"external model or a simple solution for conduct,† so that he must depend more on thinking, and less on acting (Stratford, 105). He realizes that killing a King is a great crime The most plausible explanation is that Hamlet’s own nature and values continually hindered him from performing the task. Hamlet is a sensitive, introverted young man, who is naturally prone to melancholia. Coleridge and Goethe would agree with this, holding that Hamlet’s soul is too philosophical and it lacks ability to instinctually act on impulse, and that he is â€Å"too sensitive to avenge himself,† (Grebanier, pg. 159). But if one only reads what goes on in the play, Hamlet could by no means be called too sensitive or passive. The Ghost’s revelation and also the fact that his mother has remarried to King Claudius, intensify his already melancholic disposition. His mother’s remarriage is an abomination in Hamlet’s eyes. This is because the marriage was soon after his father’s death; King Hamlet was â€Å"But three months dead.† This shows little sensitivity to those who are grieving and also implies that their relationship was initiated before King Hamlet died. Secondly, the marriage was against canon law, which made it a sin. Hamlet says to his mother in Act III: Scene 4, â€Å"Have you not eyes? You cannot call it love. O shame! Where is thy blush?† These successive shocks  deepen Hamlet’s depression. In Act II: Scene 2 Hamlet says to Rosencrantz and Guildenstern, â€Å"I have of late†¦lost all my mirth.† He falls deeper and deeper into the slough of fruitless brooding. In his first soliloquy he says; â€Å"O that this too solid flesh would melt.† Thus, the task is too onerous for the fragile, melancholic Hamlet. Hamlet also delays killing the King because he is unsure of the morality of carrying out such a task. This factor is important, as Hamlet is a very idealistic and moralistic person. Revenge was prohibited by ecclesiastical law, but the duty of ‘personal honor’ prevalent in Elizabethan times often won through. In the play, Hamlet debates the morality of revenge, saying that â€Å"Is’nt not perfect conscience and isn’t not to be damned to let this canke of our nature come in further evil.† At this stage it is clear that Hamlet is having serious doubts about killing the King. After all, to kill an anointed King, even in an act of revenge, was considered a serious offence. Furthermore, as Hamlet points out in the above quote, he would be carrying out the very act he was condemning. In addition, in regards to his mother’s sin, the ghost had told Hamlet to â€Å"leave her to heaven.† This creates a moral dilemma for Hamlet because if it is God’s duty to deal with his Mother’s sin, surely the same applies to Claudius. In conclusion, Hamlet delays in killing the King because of his own character; he is a philosopher and is of a melancholic disposition. External events in the play do not contribute to Hamlet’s delay, but are rather used to Hamlet’s advantage as excuses to further delay avenging his father’s murder. Works Cited Grebanier, Bernard. The Heart of Hamlet, The Play Shakespeare Wrote. New York:Thomas Y. Crowell Company, 1960. Hamlet. Editor Harold Bloom. New York: Chelsea House Publishers, a division of MaineLine Book Co., 1990. Hamlet. Stratford-Upon-Avon Study. London: Edward Arnold Ltd., 1963. Roberts, Edgar V. and Henry E. Jacobs. Literature: An Introduction to Readingand Writing, (Upper Saddle River, New Jersey: Prentice Hall Inc., 2001),pgs. 1349-1451.

Ethical dilemma Essay

In the following, ethical dilemma has been discussed and identified from the given case study. The background for the ethical dilemma has been explained. How the consultant has handled the situation of ethical dilemma and how a learner would have handled it differently, has been given below. ? Ethical Dilemma â€Å"Ethical dilemmas, also known as a moral dilemmas, are situations in which there are two choices to be made, neither of which resolves the situation in an ethically acceptable fashion. In such cases, societal and personal ethical guidelines can provide no satisfactory outcome or the chooser. Ethical dilemmas assume that the chooser will abide by societal norms, such as codes of law or religious teachings, in order to make the choice ethically impossible. † In the given case study, Kindred Todd is also in a situation which is an ethical dilemma. She had just finished her master degree and got a very company to join in. But she did not realize that she had been introduced as an expert on CQI to the potential clients which she discovers by the end of the meeting with the potential clients. She discussed with her boss about the need of the CQI expert but he did not give it an importance and indirectly pushed her to do what the company says. She has now a conflict between her own values(may be religious) which insist her on quitting the job and her personal materialistic needs which do not allow to leave such a good company for her career. Background for Ethical Dilemma â€Å"In a perfect world, businesses and their employees would always do the right thing. Unfortunately, in the real world, ethical dilemmas are a common occurrence in the orkplace. According to the Merriam Webster Dictionary, dilemmas are situations or problems where a person has to make a difficult choice; an ethical dilemma is a problem where a person has to choose between a moral and an immoral act. Employees must deal with pressures to perform and help the company succeed as well as personal temptations to take the easy way out. In the end, workers will likely face many dilemmas in their careers; companies should provide training and information to assist them in making the right decision. † There are many reasons which make the background or the reasons for the ethical dilemma. Employees in organizations undergo in such a situation when they are sometimes under the pressure from management . When they are particularly asked to do something which is un ethical but it goes in the company’s favor. In some cases, some employees become quite ambitious and want to succeed in their life at any cost without considering the concept of being ethical or un-ethical. They just do what akes them towards promotions or higher career. â€Å"Though diversity is an important part of business, some people may not be comfortable with people from different backgrounds and possibly be reluctant to treat them fairly. This kind of discrimination is not only un ethical but illegal and still remains common. † â€Å"Negotiators may also try to bribe their way to a good deal.  While this is illegal in the U. S. , it still sometimes happens; in other nations, it is more common, and sometimes even expected, which can put negotiators in a difficult position. † This means in organizations negotiating tactics are sometimes also the cause of ethical dilemma. ? How the Consultant Handled the Situation from Ethic View Point The consultant raised an objection before the president of the company instead of remaining uiet on the issue that why she had been introduced wrongly as a CQI expert. Moreover, she passed on the exact evaluation of her meeting about the potential clients and stress on the need of an CQI expert in order to deal with the clients. At least, in order to secure the job, she did not pretend that she can do anything they want. The best part was that she did her best to help the clients in the area of quality improvement by going through books and consulting her friends, so much so that she had a consultant behind her, unseen, to help sort out CQI issues. After the assigned work got over, she resigned the company, as she could’t trust the company for future. A View of How the Learner would have Handled the Situation Differently I would have not been, probably so daring to ask the president for the actual requirement of the clients or might not have resigned the job. ? Conclusion In a workplace, ethical dilemmas are quite common. There are different reasons for a worker to become ethical or un ethical. So, the important thing how you win the war between your values and materialistic needs.

The Ethno Science Approach and its View of the Role of Marriage in a Essay

The Ethno Science Approach and its View of the Role of Marriage in a Society - Essay Example They consider the organization of the society regarding several issues, for instance, their structural classification of plants and their uses in relation to the specific societies (Ferraro & Andreatta, 2009). Ethno science is dependent on nature as it requires the indigenous people in order to understand their relationships with their environment. Actually, ethno science stems from the raw knowledge that certain people have on nature in view of their natural environment (Kaplan, 2007). Every ethno scientist would be interested in understanding the people’s knowledge on ethno-botany, ethno-zoology, and ethno-medicine. This information is conceptualized by an ethno scientist to come up with the final finding on societal knowledge concerning nature around them (Kottak, 2008). With the view that different societies have different knowledge with reference to nature and environment, it is extremely important for an ethno scientist to explore the effect of marriage to specific natur al knowledge in the society. Marriage in most societies involves transfer of a wife from her indigenous home to a new environment. Interestingly enough, when it happens, different cultures collide or merge and provide the opportunity for the adoption of new understanding of the environment (Moore, 1998). This will be in terms of the societal exploration and exploitation of nature in everyday life; for example, the classification of plants for nutritional, medicinal, and aesthetic purposes. To an ethno scientist, marriage in the society provides a situation in which a blend of natural knowledge will arise through incorporation of the different experiences and knowledge of the two or more people who have been raised in different environment endowed with different plant, animals and other natural features influencing people’s beliefs and knowledge (Percival, 1966). An ethno scientist will conclude that the marriage in the society can help reorganize these peculiar societal knowl edge and create a new set of beliefs and practices. The different systems of knowledge coming together necessitate erosion and assertion of new concepts. Since there are many concepts studied by ethno science, the marriage in the society will actually influence some of them (Sanga & Ortalli, 2003). In ethno botany, which involves the societal beliefs on the use of plants and their different roles in the improvement of human life, marriage will ensure that either one of the parties involved gets to learn more about the use of a plant or gets to learn about a totally new plant’s use (Dasgupta & Sarkar, 2005). For instance, various communities use plants in doing several things; this knowledge cannot be known by others, unless there is a very intimate association of two people who come from different societies, possibly by means of marriage. Different communities have used plants for several reasons; they have been used as a cure for snake’s venom, in soaring milk, as wel l as dyes and cosmetics (Percival, 1966). An ethno scientist will also view marriage in the society as an accelerating factor for environmental exploitation. There is a very close relation between environmental usage and ethno science. Human beings are in constant use of the environment and disturb natural balance in satisfying their needs. In the course of doing this, there can be environmental concerns regarding exploitation; it can lead to the extinction of some plants and animals species (Percival, 1966).

Select one human rights region and analyse the mechanisms for the Essay

Select one human rights region and analyse the mechanisms for the protection of up to two human rights issues. Your should - Essay Example The notion of human rights is an arena which can be associated with the above stated abstract concept4. Human rights are basically rights that are considered to be as intrinsic attributes5 to all the human beings devoid of their nationality, sexual orientation, color of the skin, language as well as other status. All human beings are the entitled to equal rights without any discrimination and the rights are all associated with each other with their independent existence and bearing the attributes of indivisibility6. The universal human rights are rights which are actually exhibited as well as stipulated by the law, by various general principles as well as various other sources of international law7. On the other hand the international human rights are rights which are basically obligations laid down by several governments of nation8 which direct towards acting in certain ways for the purpose of promoting as well as protecting human rights as well as the fundamental freedoms of indivi duals or groups9. 1.2 Human rights violation But despite the establishment of legal framework of human rights and rising concerns there has been mass scale violation of the human rights in different corners of the world10. There lies a basic tension among the philosophy of the human rights and the way in which it is basically understood within the domain of social sciences11 .On an international basis there has been legislation of Human Rights Act of 1998 as well as the European Convention on Human Rights but there has been wide spread violations of human rights12. Human rights violation comes in various forms13 where the individuals are denied of their basic entitlements be it moral, physical or mental. Human rights violation creates a way in which the human beings face treatment as if they are less than human and they do not deserve respect or dignity. The instances of human rights violation include torture, slavery, ethnic discrimination, deprivation from educational facilities a s well as basic amenities of life, rape, enforced sterilization, medical experimentation as well as deliberate starvation. These policies are quite often implemented by the governments which restricts controlled power of the state being an important part of the international law. There are various underlying laws that restricts various crimes against humanity which is the principle of non discrimination and application of certain rights in an universal manner14. 2. Aims and objectives of the paper 2.1 Human Rights region- Emphasis on Latin America Latin America is one of the regions which have encountered rapid human rights violation. In the recent times the major focus may have been on the elections of Mexico, Venezuela as well as United States of America but it has been also seen that there has been almost a slow death of the human rights system of Latin America. In this paper we will be discussing the extra judicial killings as well as the issues of property rights and some other related issues in Latin American countries. The paper will be directing towards critically evaluating the legislation and policy documents which are adopted by the political organs within the region. Discussions will be made on the extent to which there is consistency within various political organs on the human rights issues in the region. The other part will be directing towards analyzing the judicial decisions on the issues of the human

Courtship Essay Example | Topics and Well Written Essays - 500 words

Courtship - Essay Example Imitating the striking colors and enticing odors nature endows on other living creatures for necessitating mutual attraction which is a prerequisite to sexual consummation, women have adopted sexual statements through their attire and perfumes. Even though men have also taken up this task eventually, the amount to which a female tries to attract someone from the opposite sex through ‘make-up’ is much higher. The most prominent aspect through which sexual suggestiveness is achieved is the use of lipstick. In psychoanalytical readings, the symbolic significance of lips is related to the genital organ, and the ways in which women try to highlight their lips reveals their subconscious longing to express themselves sexually. In every culture, a young woman with deeply colored lips sends the message of sexual desirability. The innovations in women’s attire through the centuries had been amazing. The restricted innovativeness in men’s attire makes clear which gender is more interested in attracting the other through dress. While the inner wear of men serves a functional purpose except in very few exhibitionistic instances, women’s inner wear is under a constant flux of fashion statements. Likewise, the general dress patterns of women undergo much more changes than men’s dress could ever aspire to. There is not much scope for men to accentuate their body parts through their dress while women could choose from varying levels of suggestiveness and exposure through clever ways of dressing. The cosmetic products aimed at female customers abound supermarkets while there are only a few number of such products for men. The time an average woman spends on a hairdo or her skin tone is sufficient to explain the presence of so many women-centered cosmetics in the market. The general grooming of a girl to become a proper lady takes place from the moment she is born, while boys are not generally trained to acquire as many qualities to

Understanding and interpreting financial statements Coursework

Understanding and interpreting financial statements - Coursework Example Understanding and interpreting financial statements Financial Statement Analysis involves the careful selection of data from the financial statements in order to assess and evaluate the firm’s historical financial performance. The study focuses on the performance of Morrison’s and Tesco companies for 2008 and 2009. The financial statement analysis is based on the financial statements of both Morrison’s and Tesco companies. The four groups are Turnover, Solvency, Profitability, and Liquidity. Reasons for using ratio analysis. The financial statement ratio analysis is conducted to compare the financial performance of Morrison’s and Tesco over time (2008 and 2009). Both companies are competitors in the United Kingdom Grocery Chain market segment. The financial statement analysis is used to aid management or any interested party to make more informed decisions. Ratio analysis is a better alternative when compared to using pure hindsight, gut feeling, or plain guesswork in terms of making decisions. According to Gibson (2008), financial statement analysis is useful in improving all decision making activities. Since, the financial statement ratios are taken from both company’s audited financial reports, the analysis is based on actual economic (buy and sell, etc.) conditions occurring in the United Kingdom during 2008 and 2009. Economic conditions include supply, demand, equilibrium, scarcity, opportunity cost, and government (tax and other legal interventions) conditions. (Baumol, 2009). Brief description and justification of the ratios The financial statement ratios used in the Morrison’s research are divided into four sections. Liquidity ratios provide information about the firm’s ability to pay its current obligations and continue operations; In terms of justification, the ratios will indicate whether the company has to find other sources of cash inflows to pay for the company’s maturing obligations. The leverage ratios measure the company’s use of deb t to finance assets and operations; in terms of justification, the ratios would help determine the feasibility of increasing, decreasing, or retaining the company’s current debt structure. The cost management ratios measure how well a company controls cash; in terms of justification, the ratios will be used as a basis for improving current cash management policies. The profitability ratios measure earnings in relation to some base, such as assets, sales, or capital. The profitability ratios will justify if the company passed (reach benchmark in generating profits) or failed (generated loss) in the prior accounting period. Financial statement analysis is profitable complement to other decision making tools (Besley, 2008). Critical evaluation of the Limitations of the Analysis with regards to both the available information and the generic limitations of Ratio Analysis There are limitations on the comparison of the financial statements of the two companies with regards to both t he available information and the generic limitations of ratio analysis. The preparation of financial statement ratios would be a failure. First, the financial statement data of both Morrison’s and Tesco may be erroneous Second, both companies may be using different accounting principles. To remedy the situation, the industry ratio trends can help to

Zionism and Arab Nationalism Essay Example | Topics and Well Written Essays - 1000 words

Zionism and Arab Nationalism - Essay Example For instance the Arab nationalist movements based on the religion than any other factor, contrary to this Zionism was more of ethnic based than any other factor. Some of the nationalist movement have also actively participated in the political arena by agitating for the rights and fairness of their people to whom they share political ideology. It is interesting to note that both Arab nationalism and Zionism were founded to champion for the interest of certain specific groups of people. Arab nationalism in this case was founded to recognize the Arab world in terms of uniting al the Arabs from all over the world and celebrating their glories, culture and literal work (Goldschmidt Arthur and Lawrence, 2009). Though this is the official claim for the formation of the Arab nationalism, other sources indicate that the rapid growing of the western civilization necessitated its formation and uncontrolled spread of the western culture in most parts of the world. To give a counter check on the same, Arab nationalism was formed to make the Arab culture more salient and recognizable in the world equally, so it can be argued to be a retaliatory action. Zionism on the other hand was formed to recognize the Jews, in their core beliefs; the nationalist movement recognized Jews population anywhere in the world without boundary restriction (Esposito, 2011). Looking at the two nationalist movements, one will recognize that both were not bi-ethnical but purely mono-ethnical movements that were put into place to champion for the respective ethnic groups. The formation period of the nationalistic movements differs; the Arab nationalism was formed in the 1920 s, the Zionism was formed in the 1940 s (Bosworth, 2007). Questions as to whether both Zionism and Arab nationalism met the threshold of nationalism before World War I is quite clear. It is important to recognize the definition of what nationalism is; it is a show of extreme patriotism and belonging to a particular nation. In th is light, only the Arab nationalism met the threshold at the time. The Arab nationalism was already formed in a clear territorial entity since it was unequivocal in its area of influences. This was is not the case with Zionism that were operating ubiquitously and meant for any Jews in any part of the world (Bosworth, 2007). Zionism was labeled a racist organization that seemed to be busybody championing for the rights of the Jews as if they were to be considered blue-eyed boys by the rest of the world (Esposito, 2011). The acts demonstrated by Zionism are believed to have led to the massacre persecution of the Jews by Germans leader Adolf Hitler during his dictatorial regime then. Hitler ordered the persecution of the Germans in an attempt to wipe them out of Germany regarding them as evil people (Goldschmidt Arthur and Lawrence, 2009). In contrast, Zionism during its initial formation was rather amorphous unlike the Arab nationalism. Zionism in the early days did not have any terri torial concentration of its people and were just operating widely in any part of the world. They claimed no nation of their own this is significantly contrasting with the way Arab nationalism was organized. The Arab movement recognized their territorial areas as well as their religious orientation. It was more defined and clear on its quest; to counter the unprecedented spread of the western power and civilization. They aimed at recognizing the achievement of the Arab community, the cultural affairs of the Arabs as well as the

Machiavelli and Marx Essay Example | Topics and Well Written Essays - 750 words

Machiavelli and Marx - Essay Example The realistic approach to the knowledge of past and contemporary political life and the principle of unity of theory and practice were defended by the younger contemporary of Leonardo da Vinci, a prominent historian and reformer of Science of the State Niccolo Machiavelli. He offered his own philosophy of history, or rather political history, by rejecting a theological providentialism. At the time when Italy was politically impotent, fragmented and lost its independence, Machiavelli suggested a new type of strong personality, self-confident, ideal leader. According to Machiavelli, it is a purposeful, violent man, with unbending will, possessing talent, intelligence, cunning and even treachery. All of the states (Machiavelli was the first to introduce the concept of the state. By this term he understood both the form of government and a territory) were divided into republics (the best forms of government), and the licenses (the worst type.) Machiavelli clearly revealed his republican beliefs in his last major work "The History of Florence†, which brought him fame of outstanding historian. Machiavelli's views on the historical process were inherent in the idea of cyclic recurrence, regular change of government forms. In his opinion, not abstract theoretical calculations, but the real historical experience reveals certain rules and principles of alternation of these forms. The monarchy, as he shows by many examples, is replaced by an oligarchy, oligarchy - by a republic, which, in turn, gives way to a one-man rule; â€Å"this is the series of state evolution† (Baron, 1961). The society struggle of contradictions, interests, conflicts of small and large groups is at the heart of this cyclic recurrence. Karl Marx is one of the founders of the materialist conception of history. His philosophical conception of society has much in common with that of Machiavelli. But, nonetheless, the period, separating these two ideologies, is impressive. So, The Marxist doctrine of the state includes both philosophical and sociological views. He believed that any state should eventually die off. This process is considered as absolutely unavoidable. The state is the result of division of society into antagonistic classes. â€Å"Classes are large groups of people with different interests, which differ in their relation to the means of production. With the emergence of the state a constant class struggle in society appears. The state is a product and manifestation of the intransigence of class antagonisms. The state arises where and when class antagonisms objectively can not be reconciled. In turn, the class struggle necessarily leads to the dictatorship of the proletariat† (Stanford Encyclopaedia of Philosophy, 2010). Machiavelli’s realism also had class character. But it expressed the sequence of requirements of the rising class, the revolutionary aspirations of the bourgeoisie. His ideal ruler is the most uncompromising and strong new alternative of the bourgeois system to the public and political feudalism. Machiavelli never assumed the existence of classless society (1998). Machiavelli was the first philosopher, who began talking about the economy of the state as a part of its prosperity. According to Marx, economic dominates the state. A confrontation within the state is led by two classes of the bourgeoisie and the proletariat. The bourgeoisie is the ruling class,

Biography of Abraham Lincoln Essay Example for Free

Biography of Abraham Lincoln Essay Abraham Lincoln (see Fig. 1), the United States sixteenth President, has productively led his nation through its most difficult crisis: the American Civil War. He was eventually assassinated as the war was coming to a halt. Abraham Lincoln was a lawyer, a Legislator in the Illinois State, and a House of Representatives member. He was the proponent in the fight against slavery in the United States and in 1861 won the Presidency. 1 During his term in office, he contributed much of his effort in the preservation of the United States by defeating the Confederate States of America during the American Civil War. He introduced countermeasures that led to the abolishment of slavery on his Emancipation Proclamation in 1863, though various criticisms was put unto him by the opponents of war (also called â€Å"copperheads†), and the faction of the Republican Party called the Radical Republicans. He also promoted the passage of the Thirteenth Constitution Amendment, which was ratified by the states later after his death. Figure 1. Photograph of Abraham Lincoln During the war, Lincoln closely monitored the proceedings, choosing on his own the top Generals that will lead the army. He successfully handled the factions on the Republican Party, and defused the so-called war scare of 1861 with the United Kingdom. Under his intense leadership, the Union was able to take control of the slave border states when the war was about to start. As the war was about to end, he viewed a concept of reconstruction to speed up the unification of the nation through policies on reconciliation. His eminent assassination in 1865 was the first conducted assassination in the United States history. The incident made him a martyr and an epitome of national unification. Early Life Abraham Hanks Lincoln, son of Nancy Hanks and Thomas Lincoln, was born on a small cabin in a spring farm in Kentucky on February 12, 1809. The area was the called Hardin County but now a part of the LaRue County. This made him the first United States President to be born outside the initial Thirteen Colonies. His ancestor was originally from Massachusetts in Hingham, but later departed westward up to the Virginia states to the frontier (see Fig. 2). Figure 2. Symbolic representation of the Cabin log where Lincoln was born 2 His father initially bought the spring farm for $200 and became a respected citizen of Kentucky. The family belonged to a Baptist church (Hardshell), though Abraham never joined any church including of his own family. In 1816, his family was forced to depart to a new County (the Perry County) in Indiana. This move can be accounted for the existing slavery conditions, and land difficulties in Kentucky wherein people had a hard time securing land titles and properties. In 1830, the family decided to settle on Illinois in Macon County due to problem in land title, and then later transferred in Coles County, Illinois. He was about 9 yrs. old when his mother died of â€Å"milk illness†, and soon his father re-married Sarah Bush Johnston. Though affectionate on his stepmother, his attitude towards his father was distant. 3 Lincoln was known to be a self-educated person and only attended 18 months of formal education. He was an athletic person standing 6 foot 4 inches, and also an active wrestler, and skilled on using axes. He was also concerned on animal welfare by significantly avoiding fishing and hunting. At the age of 22, the young Lincoln set forth on his fortune by eagerly canoeing on the Sangamon River to reach the New Salem village. Denton Offut, later that year, hired Lincoln as goods transporter from New Salem towards Sangamon by using flatboat. Early Military Service and Political Career In 1832, Abraham Lincoln started his political career at the age of 23 as an affiliate of the Whig party. Though unsuccessful on his first campaign, he proposed on the navigational enhancements of the Sangamon River. He believed that the improvement would open the door for trading utilizing the river and will eventually improved sea traffic. During the Black Hawk War, he was elected as captain of the Illinois militia that eventually gave him a sense of satisfaction. He then managed a small store for several months before winning a slot on the state legislature in 1834. 4 This gave him the opportunity to come across the Laws of England and eventually inspired him to self educate. In 1837, he was admitted to the bar and began his practice of law together with John T. Stuart. He developed a reputation of being a redoubtable antagonist on cross-examinations and closing arguments; then later on became a successful and able lawyer. He was able to serve four terms in the House of Representatives in Illinois being the representative of the Sangamon County. He made his first dispute on slavery in the House in 1837, emphasizing that the society was founded on both bad policy and injustices. This was also the year where he met his close friend, Joshua Fry Speed. He then started writing unknown letters in 1842 on the Sangamon journal, scornful of the Democrat and State auditor James Shields. Marriage and Family Lincoln married Marry Todd (see Fig. 3) on November 4, 1842 who was the daughter of a well-known slave-owner family coming from Kentucky. The couple had several offspring’s but only one had survived towards adulthood, Robert Todd Lincoln was born on August 1, 1843 at Springfield Illinois; the other children that died either during their teen years or early years were: Edward Baker (born March 10, 1846 and died February 1, 1850), William Wallace Lincoln (born December 21, 1850 and died February 20, 1862), and Thomas Lincoln (born April 4, 1853 and died July 16, 1871). Figure 2. Photograph of Mary Lincoln Legislative Activity In 1846, Lincoln was elected as a member of the United States’ House of Representatives. As a neophyte member, he was not predominantly influential or a powerful figure. Nonetheless, he relentlessly argued his objections on the Mexican-American War. He eventually challenged the then President Polk’s desire of a â€Å"military haven† and eagerly demanded for a resolution to know the exact spot on the US area the blood was first spilled. After two weeks, President Polk sent a letter of peace treaty to the Congress. 5 Lincoln later on damaged his political figure when he made a speech on the killings of children, women, and men of those murderers and â€Å"demons†, and God has forgotten to shield the innocent and the weak. This statement drew outrage among the Democrats and was held against him when he applied for a post in the administration of President Taylor. He decided to give up his political activities for a number of years and concentrated on practicing law. In his practice of law in the mid-1850, Abraham Lincoln handled a vast amount of cases focusing on different aspects. Some were common but others were celebrated such as the case of the Alton and Sangamon railroad of 1851, the civil case of Hurd V. Rock Island Bridge Company, the criminal trial of William Anderson, to name a few. Lincoln was involved in almost 5,000 cases during his 23 years of practicing law during which he appeared almost 400 times on the Supreme Court of Illinois State. Republican Politics Abraham Lincoln returned to politics as a reaction to the Kansas-Nebraska Act, which was authored by Stephen Douglas of the Democrat. Douglas argued that in a democratic settings the people have the right to choose whether or not their state will allow slavery or not, and the Congress should not impose any decisions on them. Lincoln argued on the matter and established a new Republican Party. Accepting his nomination as a Republican Senator in 1858, Lincoln delivered his famous speech where it created a reminiscent image of the possible break up or disunion caused by the slave issue. The 1860 Presidential Election Lincoln was then elected as the Republican candidate for the 1860 Presidential elections. The bearings why he was elected as the candidate stood on the premise of his stand on slavery, in addition to his perceived western origins. It was thought of he could get the West and the North was the distressed party. During the electoral campaign, Lincoln did not make any speeches for many of the Republicans handled their own State and County. Little effort was made to alter non-Republicans, and there were no relative campaigns in the South. But in the North, a large-scale campaign took place with Republicans speaking on assemblies, leaflets, and editorial newspapers were eminent. 6 The campaign focused on the platform of the party, on Lincoln’s childhood and his rise from poverty, it also showcased his natural gift of intelligence and was given several nicknames such as â€Å"Rail-Splitter† and â€Å"Honest Abe†. The campaign also emphasized on how a common farm boy can rise to adversity and become successful in life. After the election, Lincoln won the Presidency garnering a vast 39. 9% of the total votes, next is Douglas with 29. 5% of the total votes. Presidency and Civil War After Abraham Lincoln won the Presidency n 1860, several uprisings were eminent coming from the South. On December 20, 1860, South Carolina took the first step to leave the Union, and soon followed afterwards by six other States in the South. These seven States established a new nation called the Confederate States of America. The new nation consists the States of Maryland, Delaware, North Carolina, Kentucky, Tennessee, Arkansas, and Virginia, The newly –elected President Lincoln and former President Buchanan both refused to distinguish the newly established confederacy. Though there were several attempts to compromise, such as the Crittenden Compromise, but President Lincoln denounced the proposal and maintained his position for a unified States. He successfully evaded the assassination plot on him in Baltimore on February 23, 1861 and on his inauguration as President on March 4, 1861. Sizable troops of German- American Turners were front-lined during on his first inaugural Address. He emphasized on a unified State with strong reference on the United States constitution. But even though he exerted tremendous effort to maintain a unified State, the Confederacy was able to establish itself: therefore compromise seemed to be impossible. The inevitable happened on April 1861 when the Union troops were forced to give up the Fort Surnter and eventually surrender. The event forced President Lincoln to call some 75,000 troops to restore the forts, protect the capital state, and eventually preserved the Union. Almost 18,000 rebels were arrested and held in prison, at the same time President Lincoln negotiated with the uprising States. In July 1862, the Second Confiscation Act was implemented liberating the slaves owned by the rebels. The goal of the Act was to weaken the rebellion, which was relatively controlled and led by slave owners. This new law was termed the â€Å"Emancipation Proclamation†, had the support of the Congress for the enactment. To end slavery was the primary objective of Abraham Lincoln’s administration, but the American people were relatively slow to clinch the idea. The Act took effect in January 1, 1863 and slaves were freed on territories not under the control of the Union. As the army of the Union continued to march south, more and more slaves were freed until almost the entire Confederate’s army (mostly slaves) was liberated (approximate 3 Million people). During the war, the Battle of Gettysburg was considered the most devastating and bloodiest among the casualties of both parties. It has brought a big blow to Lincoln’s effort towards war and sentiments greatly rose on the war and to President Lincoln. Though political sentiments were eminent, Lincoln was able to establish victories on Vicksburg, Gettysburg, and Chattanooga: major victory was at hand. The Confederate army continued to weaken but with high casualties on the part of the Union. As the next election was near, there were fear and doubts if Lincoln would be able to sustain his leadership and win again. At the Republican convention, He was then again elected to run for Presidency alongside with Andrew Johnson. They were able to unite the War Democrats and the Republicans under a new-formed Union Party. Lincoln, with the concern of having the possibility of being defeated, made a pledge that if so he would continue to beat the Confederate before turning over the post. This pledge was sealed and signed by him and all of the representatives of the Republican Party. The eventual splitting of the Democratic Party led to the landslide victory of Lincoln garnering a total of 212 out of 233 electoral votes. He outstandingly delivered his second inaugural speech on March 4, 1865 with the victory over the Confederacy was eminent, the slavery was abolished, and he was looking forward for a new future of the Nation. Reconstruction began and his subordinates initiated the integration of the Southern States, what would be the course of action towards the defeated Confederate leaders, and also for the slaves who were freed. Amnesties were given and each affected State was under reconstruction policies. Governors were appointed on Louisiana, Tennessee, and Arkansas. The war has officially ended on April 9, 1865 with the Confederate surrendered at the court house in Appromatox. The other rebels also surrendered and there have been no any signs of rising guerilla conflict. During the war, Lincoln has subsequently used his political powers: formed a blockade, suspended relatively the writ of habeas corpus, used huge amount of money without any authorization from Congress, imprisoned without trial some 18,000 alleged Confederate leaders and sympathizers. Assassination Though Lincoln was able to unite the States and abolished slavery, many of his detractors were eagerly anticipating a hostage or a possible assassination plot against him. 7 On April 14, 1865, John Wikes Booth, a Confederate spy, shot Lincoln to the head. With only a single bodyguard on his post, Booth waited for the main line of the play, Our American Cousin, where the audience would be all laughing. He hoped that the magnitude of the audiences’ laughter would camouflage the gunshot noise. As the main line was told, Booth immediately jumped on the state box and shot Lincoln at point blank. Major Henry Rathbone struggled with Booth but eventually was injured by Booth’s knife. He jumped from the box to escape and was chased by Federal agents. A nationwide manhunt were conducted for 12 days before he was consequently cornered and shot in a barn house at Virginia, he died soon after. Abraham Lincoln, with a bullet on his skull was comatose for 9 hours before finally death crossed his path on April 15, 1865. His remains were returned to the White House and laid inside the East room. A train in a funeral grand procession passing through several states on its journey back to Illinois carried his body. Several bronze statues of himself and the tomb stood at 54 m. tall surrounded the Lincoln Tomb located at Oak Ridge Cemetery. To prevent continuous attempts to steal and hold Lincoln’s cadaver for ransom, Robert Lincoln decided to exhume the body of his father and re-buried back with several feet thick of concrete encasement. His death consequently made him a martyr and repeated polls indicated him as one of the most popular and greatest President of the United States. 8 He was clearly personified as an epitome of values in terms of integrity, honesty, love for freedom, respect for minority and individual rights. He was named after several corporations and structures such as the Lincoln National Corporation, the aircraft carrier Abraham Lincoln, and the ballistic missile Abraham Lincoln, to name a few. He had several memorial statues in different States, his birthday was declared a President’s holiday, the Abraham Lincoln National Cemetery, and the Abraham Lincoln Memorial (see figure 3). Figure 3. The Abraham Lincoln Memorial Abraham Lincoln, the orator and the great debater, can be considered one of the finest Presidents of the United States. Having the gift of extraordinary knowledge, being formally educated only for 18 months, he diligently worked hard and self-studied to become a successful lawyer. He represents the common people that strived and worked hard to achieve one’s ambition. He was the pioneer in the attempt to abolished slavery, he was an advocate of human rights, and strength fully kept and re-united the States in times of rebellion and uprisings. His death, being the first U. S. President to be assassinated, was symbolic and paved the way for him to become an icon of peace, honesty, respect, and love for freedom. References [1] Thomas, Benjamin T. 1952. Abraham Lincoln: A Biography. University Press, 18. [2] Kunhardt, Philip G. 1992. Lincoln: An Illustrated Biography. Gramercy Books New York, 324 – 450. [3] Lea, Henry James D. 1909. The Ancestry of Abraham Lincoln. Houghton Miffin, 65. [4] Goodwin, Doris K. 2005. Team of Rivals: The Political Genius of Abraham Lincoln. McGraw Hill, 101. [5] Waugh, John C. 2007. One Man Great Enough: Abraham Lincoln’s Road to Civil War. Harcourt Publishing, 156. [6] Donald, David E. 2003. Lincoln Reconsidered: Essay on the Civil War Era. Simon and Schuster, 176. [7] Gienapp, William C. 2002. Abraham Lincoln and Civil War America: A Biography. McGraw Hill Publishing, 267. [8] Basler, Roy L. 1955. Collected Works of Abraham Lincoln. Rutgers University Press, 67.

Philosophy of Paranormal Activity and Morality

Philosophy of Paranormal Activity and Morality Haldane says that the universe is not as strange as we imagine, but it is far stranger than we can think it is. Over the years, several people have claimed to have experienced paranormal happenings with most experiences being unproven, believed entirely on word of mouth. There has always been a high debate on the topic of paranormality which may never see an ending. For instance, one of the fundamental reasons that certain phenomena are described as paranormal is that they are unexplainable and, as of yet, unproven. The term paranormal describes any event that is unexplainable and unexpected based on our current scientific knowledge  [ii]  . This means it designates experiences that lie outside the range of normal experience or outside of sciences current ability to explain or measure. Some of the types of phenomena or occurrences that are typically described as paranormal include Crypto zoology, Clairvoyance, Extra Sensory Perception (ESP), Ghosts, Apparitions or Poltergeist, Pa rapsychology, Precognition and so on. This essay will highlight various aspects of paranormality and how people get influenced by it and how it should be prevented as it is morally wrong. Everyone in this world is psychic to some degree. This is sort of inherent in all of us.  [iii]  Every person has their own personal degree of sixth sense. For example, some people have a relatively poor sixth sense sensation whereas; some people have a considerably high level of sixth sense. In fact, they are able to predict future happenings or they just sense the oncoming of a mishap. A psychic is sensitive to the electrical, magnetic and other energies emanating from the individual and known as the aura  [iv]  . What is aura? The aura is an energy field- it is our life force. Aura takes two forms -cosmic vibratory energy which is present everywhere in the universe and specific aura which sustains every human body. In this, you will learn how to use both these sources of energy.  [v]  . Psychic readings can be pretty accurate as they contain vital information of a persons life. Furthermore, a psychic also uses his natural ability to be aware of non-verbal communication that is body language, facial expression, dress sense etc. ESP or extrasensory perception is perception occurring independently of sight, hearing, or other sensory processes  [vi]  . In fact, people who have ESP (extrasensory perception) are said to be psychic. In addition, some think that a lot of people have ESP; others think it is a talent that only some have. ESP in some way; refers to telepathy. Usually, Psychic people are said to be quite convincing; such as in day to day life we have definitely seen people who are able to predict small happenings around the house or maybe the forthcoming of a particular person. Moreover, sometimes people who do posses such abilities begin to practice it on a regular basis, and also experiment it on others. They also try to earn money out of this practice because people who do not know much about physic activity get easily dragged into it. Such practices should strictly be restricted as it can cause social instability. Conning people thro ugh this method to earn money is just wrong thus, this practice should be completely banned. It is against normal human behaviour. Another aspect to paranormality is ghosts. There is also a high debate on this matter. hearing is the easiest of the five senses to deceive. Milbourne Christopher  [vii]   Ghosts (Poltergeist) in its modern definition are now associated with physical paranormal activity inside homes such as mysterious disturbances, moving of objects etc. The most common type of examples being moving or throwing of small or large furniture, loud noises or shrieks, rain of objects from around the house, odours of which the source cannot be detected etc. They have been known to have caused interference in telephones and electronic equipment, and appliances and lights on and off. They may even become full bodied or half bodied apparition. Hence, it is better to stay away from such entities that are disturbing humans. Clearly, they can be extremely dangerous. Ghosts can also cause harm to humans as they are not at peace. For instance, if we trouble them they are also going to do the same in return. Some people also call ghosts deliberately either for the fun of it or to study them better. Therefore, human beings have no right to disturb those at rest whether they exist or n ot. Ghostly experiences usually have an adverse effect on people. In fact, some even go crazy to the extent that they kill people around them, thinking that they are out to get them. There have been many cases of people who commit suicide or get into drugs. Some people deliberately call ghosts using the Ouija board also called planchette. An Ouija board can be a simple piece of paper or a delicate wooden plank with alphabets and numbers written on it. This is used to call ghosts or spirits by a group of people where they all sit around it and try to get in contact with spirits. There is a very low success rate to this. Aside from that, this can also be extremely dangerous and can lead to harmful effects. Sometimes after a successful session when one tries to send the spirit back, it just does not leave and behaves stubborn. Thus, this can be extremely dangerous for people performing this practice. Spirits sometimes do not leave the place at all, just stay there and maybe also harm people . Such practices can disturb everything around you sometimes. Therefore, it is better to stay away from such practices and not perform them as this is taking away the peace of the spirits who are at rest. The debate on the existence of such practices still has not come to a conclusion so far. However, there is a belief that this practice does actually exist. This does prove to some extent that ghosts do exist because some findings actually prove their presence using devices like EVPs. The existence of these happenings and bodies are even being studied using scientific technology. Science has progressed so well today and far today that it can accept multi dimensional reality  [viii]  . The entire scientific community has been shocked by Quantum physics due to its contrary to normally held scientific theories  [ix]  . There are tests to measure and qualify the ability for ESP (Extra Sensory Perception) that is psychic. Such as, voices of spirits recorded on site of activity are being provided as evidence. This is called Electronic Voice Phenomena (EVPs). This is used to record voices that are made in the presence of ghosts. EVPs are then used as evidence to prove the presence of ghosts. Shocking and startling facts have been revealed by people who have experienced supernatural bodily experiences. Usually people say that the first sensation of a presence is that the temperature around them drops considerably and it gets really cold. Various different kinds of sensitive machinery have been created by scientists to study this phenomenon. In fact, proofs ha ve even been found in the form of photographs. For example, it is common to see pictures taken in a church or a shabby stairway where you can see a faint figure in the background or just dust in a picture. These faint figures are normally like a hand or maybe someones face or a whole entire body. Such an instance usually has an adverse affect on the person experiencing it and also in rare cases it affects the person seeing it. As stated earlier, we see that psychic people who posses Extrasensory Perception and ghosts do exist. It is evident that ghosts actually exist as if they did not, there would not be much controversy and high debate about them. EVPs and video recordings that are genuine do prove the existence of ghosts. In some cases, these stories definitely cannot justify their existence. The proof is not enough. But, according to me the process of calling of ghosts should not be practised. This is morally wrong and also unethical at the same time. Spirits should be left at peace as we have no right to disturb them. To conclude, I feel that this practice should be banned and be conducted at all. There should be some legal action taken against the practice of the Ouija board. This might reduce instances of paranormal activity in the future. Word count: 1397

The Independent Learning For Nursing Nursing Essay

The Independent Learning For Nursing Nursing Essay Reflection is a way to look back on what a person came across on a certain event (Bulman and Schutz, 2008). The target of this reflective essay is for me to mull over on what I have learned from my direct experiences on placement. I opt to utilise on this reflective essay, A Model of Structured Reflection, by Driscoll (2007). This Model has three questions, namely: what, so what and now what. These questions must be answered by me relative to the experiences I acquired from my placement. Hence, I chose to take advantage on Driscolls model as it is very handy to apply even with or without a paper and pen. All I need to bring to mind is the aforementioned three questions. I will discuss what I think it matters most to me during my two weeks practice placement and give analysis whether I gained knowledge and understanding based from the learning plan I prepared prior to my placement; thereby continually apply it in every situation I may undergo (Howatson-Jones, 2010). I spent my whole duration of the introductory period of duty experience in the ward. On my first day, the Ward Manager introduced me to her team. She told me that my mentor was not around on that day. Thus, she handed me over to the nurse in-charge. As I arrived on an early shift, I duly observed the handover of patients from the night shift staff to the day shift staff. Handover is a daily reporting of patients status to the incoming shift for the provision of continuity of care (Wywialowski, 2003). As a neophyte, I was a bit muddled up on how the night nurse was endorsing the patient; however, I was attentive on what she was doing so I could learn from such activity. There are acronyms on the handover that they used that I could not understand, as a consequence, I made a point that I must familiarise and memorise the medical terms. Even though I am supernumerary I strongly desire to a part and parcel of the team whilst learning (Jelphs and Dickinson, 2008). After the handover, the nurse instructed me to be with the Health Care Assistant (HCA) for the time being so that I can be acquainted with patients and adapt with the daily routine. Indeed, favoured that the HCA was willing to help me. She taught me the safer way on handling patients whilst maintaining their dignity and respect (Tschudin, 2003). She demonstrated proper use the Blood Glucose monitor and how to document it on patients chart (The Global Diabetes Community, 2013). In addition, she told me that if the patient is not on closed observation, normally they take the vital signs every four hourly. The days have gone by so quick; I was productive on my day to day experience as a student nurse. I never wasted my time just standing there without accomplishing anything at the end of my shift. Motivated with my passion of extending care to patients, I find joy and fulfilment in rendering services for them, such as assisting them to the toilet and giving a hand to those who are unable to look after themsel ves. I became certain on writing down the nursing care plan of a patient (Lloyd, 2010), observed the Nasogastric tube (NGT) (Macmillan Cancer Support, 2013) and Electrocardiogram (ECG) procedures done by the staff nurse and HCA respectively (British Heart Foundation, 2013). I volunteered myself as well to get the take away medication of the patient from the Pharmacy. Furthermore, I have learned how to fill up the Nursing Assessment forms for a newly admitted patient. I accomplished the said forms by means of communicating with the patient and family. I have mentioned the word communicating as there was a non-spoken English patient admitted because of lower back pain. In complying with the Nursing and Midwifery Council (NMC) Code of Professional Conduct (2010) about confidentiality, I will be using a pseudonym for her. I was aware that English is not her first language; hence, Mrs. C cannot speak and comprehend well. When I went to her bedside to take her vital signs, I have seen the grimace caused by pain on her lower back. I asked if she was in pain at that moment, she suddenly nodded her head whilst touching her lower back (White, 2005). I reported to the nurse right away that Mrs. C was in pain, and based on her Drug Chart she was due for another dose of pain killer. I had administrated the said medication under the supervision of the nurse (NMC, 2010). On the next day, I informed Mrs. C through the use of verbal and non-verbal gestures that she will undergo Colonoscopy to check whats causing her pain (Sully and Dallas, 2010). We waited for her nephew before accompanying them in the Gastroenterology Department as she needs somebody else to translate the procedure to be done. Since it was my first time to watch a patient undergoing such procedure, I grabbed the opportunity to request from the Specialist Nurse if I can be allowed inside to observe the procedure which she willingly approved. I was grateful that her nephew told me that his aunt wanted me to acc ompany her in the Colonoscopy room despite without asking permission (NMC, 2010). During the procedure, I sat next to Mrs. C whilst holding her hand as she was feeling uneasy with the endoscope inserted into her anus. The Specialist Nurse has given me few insights relative to what she was trying to look inside the colon of Mrs. C. I was privileged for having an exquisite time of basic understanding about Colonoscopy (BUPA, 2011). After the procedure, Mrs. C has given me a hug and was very thankful. I smiled and responded that it was my pleasure to assist her. Afterwards, we went back to the ward, and before I left Mrs. C on her bed with the assurance that she was comfortable and safe, her nephew expressed his appreciation for looking after his aunt whilst he was not around. Moreover, Mrs. C told him about me being there rubbing her lower back when she was in agony. I felt flattered on how they recognised my presence in assisting and comforting her. On the above scenario, I suppose I have achieved one of my learning needs, that is, the effective communication between patient and me as a student nurse. Despite the inability of Mrs. C to express herself verbally, I was so sensitive observing her gestures and actions, thus, I can extend the appropriate care and assistance she needed. By intently looking at her countenance, I can interpret what she was trying to convey to me; henceforth, I was able to address her needs. I have realised that verbal and non-verbal communications in nursing are very vital in rendering quality care. As a student nurse, I should not let language be a hindrance in giving the nursing intervention for the patients quick recovery (Andrews and Boyle, 2008). Care of people is the priority of all nurses; this is one of the four principles of NMC Code (2010). The provision of care for the patient should be done in a holistic approach which includes their daily living activities (Newton, 1991). A simple act of ca re means a lot to the patient and therefore, this must be instilled in the heart of every nurse (Department of Health, 2010). As for me I will surely put into practice what I have learned from this placement. Another learning need that I partially accomplished was being able to observe how to perform the Colonoscopy procedure. To supplement what I have observed, I did some informative readings. In summary, I was able to see the nurses duties and responsibilities. Such as, how they manage to give the best nursing interventions in a busy ward, how they collaborate to other health professionals for updating the patients care plan and how they attend to patients with care and compassion. I am fully aware that most patients usually depend on nurses as they are the ones who provide direct care for them (Altman, 2010). I do believe that nursing is a never ending process of learning; hence, nurses are oblige to update their trainings and continue to learn more by reading evidence-based practice resources for self-enrichment (Sackett et al., 1996). As a student, I have to be dedicated, motivated and inspired to achieve my ambitions in life; continually accepting any challenge for my personal development (Maslow, 1954). For the meantime, I will set my goals on what I want to learn; recognising any learning outcome on my learning plan as this will draw me closer to my aspiration, to b e a Qualified Nurse (Peate, 2006). My two weeks practice experience was superlative. The Faculty of Nursing in the hospital provided teaching sessions that will develop us to become competent in our chosen field (McNiff, 1993). All the staff in the ward where I worked with were supportive and compassionate. I am looking forward for my next placement, for me to implement what I have learned from my previous one, and be able to identify new learning opportunities. In conclusion, practice placement is an opportunity of experience, an opportunity of new learning and an opportunity of development.

Essay --

The future of technology takes us further into video games. Does it cause violence and social behavior in kids. Many people believe that violent video game lead to violence outbreaks and bad behavior. Can all this be true? Can it possible that video games are making the upcoming generation having a violent side and not being able to socially interact with others. There have been studies that give valid points on these topics. Video games are enhancing every year as technology gets better also do the games. Does this mean that videos games are also becoming more realistic, violent, and aggressive. Is Spending all these hours making a kid more likely to have anti-social behaviors and damaging these kids brain? Have people wondering how are video games really affecting our kids in this generation? Violent games being released today have age restrictions on them but this does not stop underage kids from getting these games in their hands. There's controversies about how kids should know the difference between video game violence and real violence and also if it causes social problems. T...

Relationships in Tennessee Williams A Streetcar Named Desire :: Streetcar Named Desire

Relationships in A Streetcar Named Desire  Ã‚     In many modern day relationships between a man and a woman, there is usually a controlling figure that is dominant over the other. It may be women over man, man over women, or in what the true definition of a marriage is an equal partnership. In the play A Streetcar Named Desire by Tennessee Williams Stanley is clearly the more dominant figure over Stella. Throughout the play there are numerous examples of the power he possesses of her. Williams portrays Stella as a little girl who lives around in Stanley’s world. She does what he wants, takes his abuse yet still loves him. Situations likes these may have occurred in the 1950’s and lasted, but in today’s time this would only end up in a quick divorce.   The first scene of the play (pg. 14) Stanley has just thrown a piece of meat up to Stella as he turns the corner heading for the bowling ally. He makes no motion to stop, run up the stairs and explain to his wife what’s going on, similar to what would occur in an equal relationship. Instead he continues down the street like a boy with no responsibilities. Stella yells, â€Å"Where are you going,† and then asks if she could come to watch, he agrees but doesn’t stop to wait for her. This scene demonstrates how Stella follows Stanley along, and serves him according to what he wishes to do and when he wants to do it.   In scene three Stanley is having his poker party (pg. 57). At this point he is very drunk. Blanche distracting Stanley by listening to the radio instigates him to grab it off the table and toss it out the window. Stella in a state of panic tells everyone to go home which angers Stanley so he chases after her and hits her. This type of behavior is not normal of any human being involved in any relationship. Stanley repeatedly gets what he wants by use of any means possible. In addition the person whoever threatens the existence of his poker game receives a beating, in this case his wife.   This scene demonstrates Stanley’s viscous animal like traits with such violence. If what happened here was repeated in today’s society he would find himself in a jail cell with a pending divorce. During the last scene of the play (pg.

Brain research and full day kindergarten

Education is an important aspect of the human life and society. Today, it is quite noticeable how the society has institutionalized education and the educational system. Today, individuals start schooling as early as four or five years of age. The common entry point for schooling is kindergarten. All around the world, many parents send their children to schools for kindergarten, with many different expectations, but mostly in the belief that this is a solid starting point that can help the child be ready for the next step in his or her education.Over the years, kindergarten has become increasingly important, especially during the time when researchers have found out the connection on dendrite growth and academic stimulation. This made them believe that if individuals are submitted to academic stimulation in the earliest time possible, this can impact significantly his mental faculty and capacity. Brain development has been responsible for the new perspective and approach to kindergar ten leading the change and shift from half day to full day.However, it appears that in analysis, even with the merit of this model hypothetically, unanimous approval and appreciation for this scheme is still to be achieved considering how sectors of the society are reacting differently and in varied fashion regarding this issue. This is an important aspect of discussion and exploration regarding full day kindergarten scheme and the brain development premise. History Kindergarten Kindergarten came to America from Germany, the term meaning children's garden.Friedrich Froebel and Margethe Meyer Schurz are two of the leading personalities who began the practice of kindergarten (Persky, Golubchick, 1991, p. 263). As the name implies, it refers to a system and a place wherein children are brought together and is being prepared for formal schooling. Kindergarten, as a form of preparatory stage, at first, was focused on making children possess sufficient social skills to allow them to inter act correctly with other individuals during formal schooling.Kindergarten education prepares them by teaching basic things which they will need in formal schooling and will serve as foundation of what they will learn and how they will learn in formal schooling. Kindergarten eventually spread all around the world. Educators working in kindergarten follow learning models as well as educational theories that make the kindergarten experience useful and constructive for the child. Kindergarten originally was just a half day session, with educators thinking that half a day is enough schooling for individuals this age (Persky, Golubchick, 1991, p.263). This was changed when scientists put forward the discovery involving the brain and its development (Eden, 2008, p. 214). During this stage and age, the role of intervention and the resulting conclusion that if this was the case, then it is important that the child is correctly and sufficiently prepared, therefore the shift from half day to a ll-day or full day or whole day kindergarten scheme. Half day to full day kindergartenFrom purely being half-day sessions, changes and developments and new perspectives regarding kindergarten education surfaced and resulted in the change from half day to all-day or whole day sessions. There were two important factors that led to the shift from half day to whole day or all-day kindergarten – the scientific basis and the practical basis. No one knows for sure which came first. Is the practical need for all-day kindergarten inspired researchers to look at any possible scientific credence this option might possess?Or was it the other way around and was a case of scientific intuition among professionals leading to the discovery of the scientific basis for all day kindergarten? This, in turn, made parents realize that besides the scientific basis, this option also has practical significance for them and the children that support and popularity for all-day kindergarten grew especial ly across America, as well as in other parts of the world. Regardless of this chicken-and-egg condition, it is nonetheless important to discuss both aspects affecting the creation of and the shaping of all-day kindergarten as it is known to day.a. Scientific basis – The main artery of the shift from half day to all day or whole day kindergarten is based on the discovery on the brain, in particular, the development that is happening in the brain when it is being subjected to academic stimulation at an early age. Professionals who were involved in this scientific study explain that dendrites grew when under academic stimulation. Dendrites are found in the brain. They are important in the learning ability and processes of the human beings. Their development is important in the mental faculty of an individual.In layman's terms, the growth and branching out of dendrites indicate active mental practices and exercises which in turn allows for improved processes of the mental faculty or thinking. Professionals as well as neuroscientists have already connected the growth and branching out of dendrites when under academic stimulation. This is proof that when the brain is exposed to academic stimulation or learning process especially in the early formative years, the physiological make up of the individual, particularly the brain develops and adjusts depending on what it is being subjected to.Therefore the child’s mind is subjected to longer academic stimulation that can be an important factor for mental growth and capability in the future. This is the main premise of the scientific basis of the full day kindergarten scheme. Professionals argue that it is important that â€Å"we must look at our children's entry point into education (Miller, Gore, 2007, p. 140). † â€Å"New research into brain development demonstrates that the first three years of a child's life are extremely critical for her emotional and intellectual growth (Miller, Gore, 2007, p. 140)† which necessitated the need for â€Å"all day kindergarten programs (Miller, Gore, 2007, p.140). † People involved in it – Educators, psychologists, neuroscientists and different professionals have been involved in the studies leading to this particular discovery and in the creation of a new perspective in kindergarten. â€Å"Today's early childhood educators recognize children as active learners, not jugs waiting to be filled or blank slates waiting to be written upon (Handelman, Auerbach 2000, p. 4). † Individuals like David Sousa as well as many other professionals came forward in support of this new notion regarding brain development and the need for a whole day kindergarten schedule and the merits of this kind of scheme.Professionals explain that it is understandable why such discovery was only made today because of many important considerations, one of which is the ethical as well as technological considerations on the ability of the human to understand the brain. In the past and without the technology for non-invasive and ethical brain study procedures, scientists are left with the one and only option available for them – to study brains from dead people. This option left them with very limited areas of research and study, and no prospect at all at studying the human brain while it is still alive and in motion.However, because of the current technology and scientific processes and abilities available to scientists today, the brain is now accessible for exploration in such a way that it is not unethical, immoral and non-invasive. This led the scientists to what they recently discovered about dendrite activity and its connection with academic stimulation. b. Practical basis – Besides the scientific basis, there is also the practical basis that was used by parents and educators in approving the full day scheme.This has something to do with the current family and parent socio-economic and socio-cultural condit ions. Economy has made it a necessity for both parents to work at the same time. This allows the parents money to send their children to good schools which they hope can look after their children while they are at work. Parents believe that full day kindergarten is like hitting two birds with one stone. First, their child is exposed to extended periods of studying and education and has limited time for other things that are harmful to the child in the long run like watching television, for example.At the same time, parents are more assured of their child's safety and well being since they are at school, attended by teachers who are trained to handle children. While this does not fully eliminate the use of nanny or a household helper, parents believe that besides the children, parents are also benefited in particular, specific ways through this scheme (Lerner, Jacobs, Wertlieb, 2003, p. 202). â€Å"Full day kindergarten was introduced to speak to the needs of the growing number of w orking parents who wanted their children to be looked after for the whole day (Lerner, Jacobs, Wertlieb, 2003, p. 202). † Full day kindergarten todayToday, many schools all around the United States, as well as in many other different countries that feature kindergarten in their school and education system, use the all-day or whole day kindergarten scheme. It adheres to the idea presented by scientists, psychologists and educators who believe that exposing children to longer educational experiences at school can help improve the mind and improve the capacity of the individual for learning and mental processes in the future. The full day kindergarten scheme has attracted many supporters who called for the institutionalization of full day kindergarten schemes.Organizations, groups and institutions, such as the Education Commission of the States or simply the ECS (Neal, 2006, p. 117), support the full day kindergarten. The shift from half day to all-day or whole day kindergarten s ession is not just merely an extension of time, nor was it a quantum leap in the learning experience for the kindergarten. Part of the change in session was the realization that teaching style, educational approach and learning perspectives should also change. It should focus more on the newfound consciousness regarding the learning ability of a child and the importance of maximizing it in the earliest possible time.Because of this, kindergarten changed. From focusing in learning through play in the past, the learning structure of kindergarten became more oriented in structured academic learning. This means that part of the learning experience included learning languages and mathematics as well as other things like color and shape cognition and identification, memorization skills, interpersonal skills, play, even good morals and conduct and religion in other kindergarten schools and institutions (Persky, Golubchick, 1991, p.263). â€Å"These early kindergarten programs focused on t he basic concept that child's play was significant and that when it was intelligently directed gave impetus to cognitive development (Persky, Golubchick, 1991, p. 263). † From this point, the perspective changed and focused more on academic learning. This move towards change was hinged on the scientific discovery regarding the brain of the child and how in that stage the brain should begin the experience of being harnessed.When the individual grows up and matures, he or she will possess the mental capacity for competitive and capable learning and is suitable for more advanced learning in the future. Today's full day kindergarten, despite its admirable background and history, is nonetheless facing many different problems as well as criticisms. Professionals involved in this field undertake many different studies to be able to find answers to these problems and to address the different criticisms hurled at the practice of full-day kindergarten.a. Studies regarding all day kinder garten – Authors like Cryan (1992) and Elicker and Mathur (1997) provide the people with materials they can read and refer to when considering full day kindergarten scheme and their opinion about it (Cryan, 1992, p. 187; Elicker and Marthur 1997, p. 459). These authors as well as many other authors have come up with results of studies, research and analysis tackling this matter both in books as well as in peer reviewed journals.Psychologists and educators appear to have undertaken intensive study and research efforts regarding the different aspects of all-day kindergarten so that they can discover new information regarding this practice that can help in determining what new course of action to take with regards to the full-day kindergarten scheme. There are currently numerous published works as well as books and even internet articles about the results of studies and research efforts focused on full day kindergarten. In general, the content of these materials stand in two pol ar regions.There are those that attest to the positive impact of this scheme; while on the other hand, there are those who present criticisms as well as new areas of investigation which they believe is important. These realms that they identified remain unexplored. This means that full day kindergarten scheme cannot be considered to be fully ideal and suitable, not until all areas of inquiry and possible sources of problem are identified, studied and resolved. b. Criticisms and problems – The full day kindergarten scheme was not without criticisms as well as its own set of problems.Parents are one of the most important groups that can strengthen or derail the progress and practice of full day kindergarten. They also became sources of important criticisms and arguments regarding full day kindergarten scheme. One of the most basic areas of standoff resulting to criticisms of this scheme is the resulting tug of war between parents who want two different things for their children – those who want to keep kindergarten at half day while those who wanted schools to shift to whole day or full day kindergarten (Lerner, Jacobs, Wertlieb, 2003, p. 202).â€Å"The introduction of full day kindergarten more than a decade ago has brought to a head an ongoing controversy between parents who want half day program and those who want the full day program (Lerner, Jacobs, Wertlieb, 2003, p. 202). † Some parents point out that despite what scientific research claims as the ideal learning time and opportunity, a child is presented and should be exposed to at that age. Parents argue and reason that scientific research, on the other hand, has not fully answered the query regarding the effect to the children of being removed from their biological parents for that long period of time.They still could not explain the effects as well as possible problems that can arise when children are constantly under the care of someone they do not know and does not know the child , even with the fact that they are certified professional and capable educators (Lerner, Jacobs, Wertlieb, 2003, p. 202). â€Å"Parents†¦ look at kindergarten in the traditional way and regard full day away from home as too much time for a 5-year old to spend in the care of a non parental adult (Lerner, Jacobs, Wertlieb, 2003, p.202). † There are also those who pointed out that full day kindergarten does not automatically mean dramatic change in learning and development. The main supporting ideas for the establishment of this kind of approach to kindergarten education is about the scientific claims on improved and increased brain development via academic stimulation. Part of the equation (and an important part) is curriculum, teaching styles and methods as well as other equally important factors like teacher competency, environment.Eden (2008) pointed out in a book that â€Å"providing a full day program for four year olds, for example, has much merit, but not if what i s provided is simply watered-down first-grade curriculum (Eden, 2008, p. 214). † Conclusion The work of the forerunners of the concept of kindergarten has come a long way. Today, it is something that appears to have evolved significantly over time, with many different important changes. This includes the change happening during the 90s – the shift from half day to full day kindergarten school time.Like many complex issues in the society, the debate over which between half day and full day kindergarten scheme is better. There is also a debate if full day kindergarten schedule by itself and outside of comparison is ideal for children and their welfare is a topic that is not easily answerable by a yes or a no. There are many gray areas and dark areas that are yet to be discovered and explored so that more answers are available for people to use in this particular decision and position.Nonetheless, the brain development and its connection to education in early childhood is an important breakthrough that can impact education for years. As for kindergarten, the newfound scientific perspective has made it clear that even the humble and previously seemingly non-bearing educational experience which is kindergarten appears to be, after all, something that holds a significant importance in the mental development of the individual. This is something that professionals should look on and design carefully in the future, for the benefit of the child above anyone else.References Cryan, J. (1992). Success outcomes of full day kindergarten: More positive behavior and increased achievement in the years after. Early Childhood Research Quarterly, 2, 187-203. Eden, S. T. (2008). Play Works: Helping Children Learn Through Play. Indiana: Author House. Elicker, J. and Mathur, S. (1997). What do they do all they? Comprehensive evaluation of a full-day kindergarten. Early Childhood Research Quarterly, 4, 459-480. Handelman, M. S. and Auerbach, J. J. (2000). Jewish Every Day : The Complete Handbook for Early Childhood Teachers.Colorado: Behrman House, Inc. Lerner, R. M. , Jacobs, F. and Wertlieb, D. (2003). Handbook of applied developmental science: promoting positive child, adolescent, and family development through research, policies, and programs, Volume 1. California: SAGE. Miller, J. and Gore, A. (2007). The Compassionate Community: Ten Values to Unite America. New York: Palgrave Macmillan. Neal, R. G. (2006). The Deserved Collapse of Public Schools. Indiana: Author House. Persky, B. and Goubchick, L. , H. (1991). Early Childhood education. Maryland: University Press of America.

Brand Comparisons on Carlsberg and Heineken Essay

Carlsberg is the world ‘s fourth largest brewing group , founded in 1847 , is headquartered in Copenhagen, Denmark. Carlsberg is also the company ‘s major beer brands . Carlsberg is popular in more than 150 countries around the world , to the best quality of all-cause all Carlsberg beer brewing . In time more than 160 years , Carlsberg parties friends to lead one . Whether they come from a sports bar the street Kodate , or clothing coming fashion restaurant , will share the passion of sports , a toast to share together. Carlsberg is deeply love the world of high-grade beer, the quality was excellent and relaxed, the palate is rich smooth. All because in the brewing process, Carlsberg adopted the whole malt production, cooperate with the country of origin has the high quality water, combined with brewing under the pure European taste. Sports sponsorship in Carlsberg brand strategy of indispensable status. Carlsberg and football partner relationship is Carlsberg proud tradi tion. To make this tradition to carry forward, Carlsberg, more will continue to sponsor European football championship, begin from 1992 sponsored by England and the world’s most fans like the team – Liverpool football club. Dutch Henry Pierre Heineken beer company was founded by Gerard in 1864. In 1971,Freddy Heineken as Heineken company President. Under his leadership, Heineken company consists of a family enterprise development into one by the family holding joint-stock company group. Heineken beer into other European countries, and go all the way across the ocean in North America, Asia, Africa and Latin America. In 2002, sweet Aaron DE carvalho  · throughout the country will succeed to the company President, Heineken company in the global conducted a number of acquisitions. At present, Heineken beer in more than 50 countries and regions with more than 110 beer enterprise pool, the products in more than 170 countries and regional sales. This has 100 years of history of beer breweries has become the most international reputation of beer is one of the group. Heineken company’s fourth generation successor Heineken Appeared in 2004 Forbes global rankings, $4.6 billion 94th column. Effective integrated marketing communications is a magic weapon in the  fastest-growing segment of the global giant. In 1999, Heineken in global marketing on the input costs as high as the company year 14% of income, about 815 million dollars. The ably Heineken beer and entertainment, sports organic combine, frequently in various international sports and music festival in appearance. In many large tennis open, concerts and film festival, people can see Heineken green identification. Heineken and it pure crystal, and vibrant green experience is accompanied by music festival sponsored by time, sports competition in the world the pursuit of personality, the pursuit of fashion life sharing. Without doubt, Carlsberg and Heineken are all typical brands which is worth doing some study. This paper just discussed and analyzed the two brands and gave some proposals for other brands. The Analysis of Carlsberg and Heineken Information gathered from research carried out tells us that Carlsberg and Heineken have done an extremely good job in the promotion of its product below is a list of the facts learnt. The Current Situation of Carlsberg Market segmentation With the development of economy, high-grade consumer place function, tend to be diversified, many people put the business talks, Private party, emotional communication was moved to western restaurant or bar, this to high-grade beer puts forward more requirements. People need some cultural connotation of different beer. And Heineken beer no matter in cultural connotation, but also is alcohol content, taste, quality, and even packing are just cater to these needs. â€Å"Heineken† this international top brands has seemed as if the bar culture. Target market Enter China’s Heineken beer positioning in high-grade beer market, target consumption group is medium and high income levels and white-collar, it must be a very clear, very targeted. Although Heineken beer target market clear, will sights high income people, but also is not invariable, especially in young consumption group training. Heineken beer consciousness to the young generation of beer consumption ability in raising, in order to prevent brand aging, young people market naturally become Heineken main battlefield: should close to younger customers, also cannot distance love to drink beer middle-aged, because the latter is Heineken company’s core customer, and the former is the core of future customers. Market position While entered the Chinese market, Heineken beer is targeting high-end consumption market, so in the short term to build a wide range of distribution system is almost impossible, this requires the accurate market positioning. Because a lot of business activities and this kind of target customers a chance to learn about Heineken brand, prompting them to choose Heineken brand products. They not only have the demand of high-grade beer, can also for high quality, high-grade beer pay higher price. So from the south China area in, relatively easy to open the situation, and the south China region has good transport system, which is not easy to transport of beer products is very important. The Current Situation of Heineken In China, also avoid the public carlsberg beer market fierce positive competition, will be 18 to 30 years of age crowd again segmentation, with personalized marketing means to meet the young group is more exquisite and needs. Carlsberg will fashionable breath, friends sharing spirit, experience France’s new fashion and so on to the different needs of the Chinese consumers. No matter whether the young group market segments of digging, or the super high-end market strategy layout, carlsberg through a successful single products, the realization of the qualitative change of every little makes a mickle. Proposals for the Two Brands The summary of my research analysis is that current promotional methods are good for Carlsberg and Heineken and have been very effective over the past years but I believe that there are some changes which can be made that will improve the profit of the company and increase customer loyalty. Below are  my proposals: (1)to ensure that the quality of product, set up the high quality brand image Quality is the life of the brand, consumer demand for the quality of the products is the most basic demand on brand demand, strengthen product quality management, and constantly improve the quality of the products of consumer satisfaction is the premise and foundation of successful brand. Beer enterprise must further research target market target consumption group on brand quality and taste to unrael the, and accordingly improve and perfect the quality of beer, set up the high quality of beer brand image. (2) pay attention to product packaging design Due to the characteristics of beer consumption, the product homogeneity is higher, consumer spending more take a fancy to beer character and value, thus packing become beer brand personality and value propaganda means and tools. (3) to do advertising As the AD displayed to the full product performance, properties, appearance, packaging, etc., increase the consumer brand cognition, through advertising, can quicken brand communication, promote brand awareness and establish brand image.